Ethan Taub

Founder and CEO

Ethan Taub is the entrepreneurial force behind Goalry, Inc., an innovative super platform that combines finance, shopping, and more into one streamlined and user-friendly online space. With over two decades of leadership experience working for companies such as Acxiom in C-level management, sales, marketing, and product development, Taub’s journey spans both large-scale corporations and dynamic startups. His extensive expertise has guided Goalry to significant achievements, generating over $30 million in revenue through a diverse range of offerings, including lead generation referrals, consumer subscriptions, a Digital Mall, and B2B2C white-label solutions like creator tools and a business platform. Under Taub's direction, Goalry has developed an award-winning financial platform that serves as a Spatial OS, utilizing the "Digital Mall" to unify all the resources users need to achieve their goals. The platform is designed with a quantum framework that aims to create the one true 'Super App,' starting with finance, integrating shopping, and expanding into every aspect of life. A University of California, Berkeley economics alum, Taub has successfully realized the vision of an all-encompassing platform that works like magic on any device. With over 33,000 members, Goalry exemplifies Taub’s commitment to bringing innovative digital solutions to life for finance, shopping, and beyond.

Gevorg Ablabutyan

CTO

Gevorg Ablabutyan is at the helm of Goalry’s technical operations, where he leads a diverse team of developers and QA specialists. Boasting over 15 years of comprehensive experience, Gevorg's expertise spans a wide array of development fields, from website and e-commerce platforms to mobile apps, ticketing systems, and intricate data platforms. Before joining Goalry, Gevorg played a pivotal role at Chiat Day as the Senior Developer, where he was instrumental in guiding a mixed team of senior and junior developers alongside QA experts. His career prior to Chiat Day is marked by significant tenures in senior development roles at notable firms such as Live Nation, CertiPro Solutions, Petrol Advertising, and FPA Technology Services, showcasing a robust track record of technical leadership and innovation. Gevorg is an alumnus of California State University, Northridge, where he achieved degrees in Information Systems, Finance, and Real Estate, underlining his multifaceted expertise and solid academic foundation in both technology and business.

Warren Spangenberg

COO

Warren Spangenberg steers the operations at Goalry, ensuring seamless integration and efficiency across all company sectors. With over 20 years of rich experience in Compliance, Operations, and Project Management, Warren has developed a keen ability to navigate complex operational landscapes. Before his current role at Goalry, he excelled as a Product Manager for Berkshire Hathaway Home Services, where he was pivotal in streamlining communication and document management among IT, Marketing, and Compliance departments. Warren's professional journey before joining Berkshire Hathaway features noteworthy roles at Edwards Life Sciences, RTO, and Serrano Investments, where he honed his skills in operational excellence and strategic oversight. His educational background is equally impressive, with a degree in Business Administration from the University of California, Irvine. This foundation has equipped him with a solid understanding of business principles, further enhancing his effectiveness in his role at Goalry and contributing to the company's dynamic growth and operational success.

Omar Tulcanaza

Director of Analytics

Omar Tulcanaza is the mastermind behind Goalry's Reporting and Analytics, where he brings over 15 years of expertise in business intelligence, process refinement, cost reduction strategies, and sophisticated data modeling. His impressive career includes significant stints as an Analyst at industry giants like Cisco Systems, Medtronic, and Peregrine Semiconductor, where Omar’s analytical prowess and innovative thinking have consistently driven improvements and efficiencies. Holding an Engineering degree from the prestigious University of California, Berkeley, Omar’s educational background lays a solid foundation for his technical and analytical skills. Moreover, as a certified Six Sigma Green Belt, he embodies a deep commitment to quality and excellence in all aspects of his work. Omar’s unique blend of skills and experience positions him as a pivotal figure in Goalry’s success, driving the company forward with data-driven insights and strategic analytics.

Content Marketing Team